Coil

Coil specializes in providing web content monetization solutions. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Coil is based in San Francisco, California. You can read more at coil.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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