CODE77

CODE77 helps start-ups, medium-size companies, and big brands connect with their consumers through strategy, design, and technology. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, Consulting, iOS and Web Design, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

CODE77 is based in San Mateo, California and founded in 2001. Their site is code77.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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