Cobay

Cobay offers software, D2C brand building, digital marketing, and brand design services for ecommerce businesses. The job it does: running campaigns, content and ads for clients who do not have an in-house team.

It makes the most sense for small and mid-sized businesses. They also list Advertising, Brand Marketing, Email Marketing and SEO, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Cobay is based in Plainsboro, New Jersey. Their site is cobay.com.

Before you commit, look at who does the work day to day, reporting cadence, and contract length. Ask for a trial on your own data, not a canned demo.

If you have worked with Cobay, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.