ClickGum

ClickGum is a web based Click & Link Tracking Software that will help you track and optimize your digital marketing campaigns. Put simply, it is about sending campaigns and automated emails to a list and measuring what gets opened.

It makes the most sense for marketers at companies of every size. Related areas on their profile: Affiliate Marketing, Analytics, Digital Marketing and Email Marketing. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

ClickGum is based in Berkeley, California and around since 2016. Their site is clickgum.com.

Before you commit, look at deliverability, list size pricing, and automation depth. A short pilot with your real data tells you more than any demo.

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