CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless CLV by helping them create personalized experiences. The job it does: running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Alongside the main category they mention Analytics, Marketing Automation, Mobile and Real Time. They are a large team, 501 to 1,000 people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.

CleverTap is based in San Francisco, California and around since 2013. You can read more at clevertap.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

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