Cidewalk

Cidewalk helps businesses reach local customers with geofenced local mobile ads and business text messaging. Put simply, it is about planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Mobile Advertising and SMS. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Cidewalk is based in Westborough, Massachusetts and around since 2016. More on cidewalk.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

The facts above come from public company records. The score will come from people like you. Used Cidewalk? Rate it.