ChoozOn (d.b.a. Blue Kangaroo)

Here is ChoozOn (d.b.a. Blue Kangaroo) in plain terms. Blue Kangaroo is a personalized search engine that allows users to find offers, deals and discount coupons. Put simply, it is about sending campaigns and automated emails to a list and measuring what gets opened.

Who is it for? Mostly marketers at companies of every size. They also list Advertising, Big Data, E-Commerce, Email Marketing and Local, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

ChoozOn (d.b.a. Blue Kangaroo) is based in Bellevue, Washington and founded in 2010. Their site is bluekangaroo.com.

Our checklist for this category: deliverability, list size pricing, and automation depth. Get the renewal terms in writing before the first invoice.

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