certona

Certona is a software company that offers AI-powered omnichannel solutions for brands and retailers. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, Artificial Intelligence (AI), Machine Learning, Personalization and Real Time, so expect those to show up in the feature set. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

certona is based in San Diego, California and founded in 2004. Their site is certona.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with certona, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.