Centricity

Centricity helps businesses and brands to achieve sustainable growth on a global level. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising and Marketing, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Centricity is based in Reston, Virginia and around since 1983. More on centricitynow.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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