CDK Global

CDK Global is an automotive retail company that offers integrated data and technology solutions for dealers and auto manufacturers. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

The natural audience is small and mid-sized businesses. They also list Automotive, Digital Marketing, Retail Technology and Sales, so expect those to show up in the feature set. As a very large company team themselves (5,000+ people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

CDK Global is based in Hoffman Estates, Illinois and founded in 1972. More on cdkglobal.com.

Our checklist for this category: who does the work day to day, reporting cadence, and contract length. A short pilot with your real data tells you more than any demo.

If you have worked with CDK Global, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.