CardStar

CardStar is a privately-held software company developing mobile applications that connect membership and rewards cards to smartphones. In practice that means keeping every contact, deal and follow-up in one place so nothing slips.

Who is it for? Mostly sales teams and founders who are tired of spreadsheets. Related areas on their profile: Android, App Marketing, CRM, E-Commerce and iOS. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

CardStar is based in Boston, Massachusetts and founded in 2008. Their site is cardstar.com.

Things worth asking about: pipeline stages, email sync, mobile app, and what reporting costs extra. Get the renewal terms in writing before the first invoice.

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