CapSumo

CapSumo is web form abandonment tracking software for small-to-medium businesses, digital marketers, marketing agencies, and web developers. In practice that means running campaigns, content and ads for clients who do not have an in-house team.

Who is it for? Mostly small and mid-sized businesses. They also list Analytics, Lead Generation, Lead Management and Marketing Automation, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

CapSumo is based in Littleton, Colorado. You can read more at capsumo.com.

Our checklist for this category: who does the work day to day, reporting cadence, and contract length. A short pilot with your real data tells you more than any demo.

If you have worked with CapSumo, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.