CallRoot

CallRoot is a phone call analytics and call tracking software for marketers and agencies. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

It makes the most sense for small and mid-sized businesses. Alongside the main category they mention Advertising, Analytics, Business Intelligence, CRM and Marketing. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

CallRoot is based in Newark, New Jersey and around since 2017. Their site is callroot.com.

Our checklist for this category: who does the work day to day, reporting cadence, and contract length. A short pilot with your real data tells you more than any demo.

If you have worked with CallRoot, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.