CallGrader

CallGrader is a ad management product. Imagine a world where you can gather data about who is calling your business. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

CallGrader is based in San Antonio, Texas. You can read more at callgrader.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with CallGrader, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.