CabForward

CabForward is a marketing automation product. We provide mentoring and product development for web application start ups, using lean and agile methodologies to maximize cost efficiency. The job it does: running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Related areas on their profile: Brand Marketing, Market Research, Mobile, Web Design and Web Development. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

CabForward is based in Austin, Texas. You can read more at cabforward.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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