BuyerPath

BuyerPath® launched as the first extensible applied shopping platform and its first SaaS application. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Related areas on their profile: Advertising and E-Commerce. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

BuyerPath is based in Austin, Texas and founded in 2012. Their site is buyerpath.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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