Business Wire

Business Wire is a well-respected global news source for press releases, photos, multimedia, and regulatory filings. In practice that means scheduling posts, replying to comments and reporting across networks.

The natural audience is social and community managers. Alongside the main category they mention Advertising, Broadcasting, Cloud Data Services, Customer Service and Digital Media. They are a large team, 501 to 1,000 people, which usually shapes who they work with. At that size expect formal onboarding, documentation and a longer sales cycle.

Business Wire is based in San Francisco, California and around since 1961. More on businesswire.com.

Our checklist for this category: which networks are supported and whether approvals are built in. A short pilot with your real data tells you more than any demo.

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