Broadcast Interactive Media

Here is Broadcast Interactive Media in plain terms. BIM provides broadcasters' useful tools that make their jobs easier by making them more efficient and saving them money. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Broadcasting, Publishing and Video. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Broadcast Interactive Media is based in Middleton, Wisconsin. You can read more at broadcast-interactive.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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