Bridge Ways

Bridge Ways offers IT management solutions, focusing on Microsoft System Center environments. In practice that means planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising and IT Management, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Bridge Ways is based in Canada, Kentucky. You can read more at bridgeways.ca.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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