Braze

Braze is a customer engagement platform that enables customer-centric interactions between brands and consumers. Put simply, it is about keeping every contact, deal and follow-up in one place so nothing slips.

The natural audience is sales teams and founders who are tired of spreadsheets. Alongside the main category they mention Analytics, CRM, Marketing and Marketing Automation. They are a large team, 1,001 to 5,000 people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.

Braze is based in New York, New York and around since 2011. More on braze.com.

Before you commit, look at pipeline stages, email sync, mobile app, and what reporting costs extra. A short pilot with your real data tells you more than any demo.

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