Branch

Branch helps companies drive seamless mobile experiences through its linking infrastructure powering thousands of today's top brands. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Related areas on their profile: App Marketing, Mobile Advertising and Mobile Apps. As a mid-sized product team themselves (201 to 500 people), they tend to serve customers of a similar scale best.

Branch is based in Palo Alto, California and founded in 2014. Their site is branch.io.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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