Bowtie

Here is Bowtie in plain terms. Mindbody is a wellness experience platform that allows clients to find and engage with fitness, beauty, and integrative health services. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

It makes the most sense for small and mid-sized businesses. They also list Beauty, Fitness, Health Care, Marketing and Performing Arts, so expect those to show up in the feature set. As a large company team themselves (1,001 to 5,000 people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

Bowtie is based in Miami Beach, Florida and founded in 2016. You can read more at mindbodyonline.com.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. Ask for a trial on your own data, not a canned demo.

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