Bound

Bound provides a website personalization platform that delivers powerful insights by combining data on known and anonymous web visitors. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Alongside the main category they mention Marketing and Personalization. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Bound is based in Austin, Texas and founded in 2011. Their site is bound360.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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