Blue ocean strategy

Blue ocean strategy is a way of thinking, a movement away from a competitive mindset. Put simply, it is about building software for you when nothing off the shelf fits.

Who is it for? Mostly companies with a specific process to automate. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Blue ocean strategy is based in New York, New York. More on blueoceanstrategy.com.

Our checklist for this category: portfolio relevance, who owns the code, and how they handle changes. Ask for a trial on your own data, not a canned demo.

If you have worked with Blue ocean strategy, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.