BigDoor

BigDoor is a white label software platform that helps brands increase customer engagement, reward users, and build loyalty. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, Brand Marketing and Customer Service, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

BigDoor is based in Seattle, Washington and founded in 2009. More on bigdoor.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with BigDoor, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.