BigDates Solutions

BigDates Solutions focuses on special occasions such as birthdays and anniversaries to create market opportunities for companies. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, E-Commerce, E-Commerce Platforms and iOS, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

BigDates Solutions is based in San Ramon, California and founded in 2000. You can read more at bigdates.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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