Beeswax (Acquired by Comcast)

Beeswax offers Bidder-as-a-Service solution that is scalable, customizable, cloud-based programmatic bidding platform. The job it does: running campaigns, content and ads for clients who do not have an in-house team.

It makes the most sense for small and mid-sized businesses. They also list Advertising, Advertising Platforms and Cloud Computing, so expect those to show up in the feature set. As a mid-sized company team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Beeswax (Acquired by Comcast) is based in New York, New York and founded in 2014. More on beeswax.com.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. Ask for a trial on your own data, not a canned demo.

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