Beckon

Beckon provides data management and real-time marketing intelligence for better, faster decisions to grow your brand. The job it does: running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. They also list Analytics, Big Data, Data Management and Marketing, so expect those to show up in the feature set. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Beckon is based in San Mateo, California and founded in 2011. More on beckon.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

If you have worked with Beckon, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.