Be Nice Marketing

Be Nice Marketing uses AI to improve advertising for insurance companies, focusing on cost efficiency and higher engagement. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, Artificial Intelligence (AI) and Marketing, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Be Nice Marketing is based in Dayton, Ohio. Their site is bnmktg.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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