Base

Base empowers companies to take a scientific sales approach with solutions that drive adoption, big data analysis, and actionable insights. The job it does: keeping every contact, deal and follow-up in one place so nothing slips.

The natural audience is sales teams and founders who are tired of spreadsheets. Alongside the main category they mention Analytics, CRM, Mobile, Sales and Web Hosting. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Base is based in Mountain View, California and around since 2009. Their site is getbase.com.

Our checklist for this category: pipeline stages, email sync, mobile app, and what reporting costs extra. Get the renewal terms in writing before the first invoice.

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