Avecora

Avecora is a technology innovation business founded and owned by technology entrepreneur Mark Bao, President & CEO. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Ad Network and Hardware. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Avecora is based in Boston, Massachusetts and around since 2007. Their site is avecora.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with Avecora, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.