Avantar

Avantar is a local mobile ad and publishing network designed for local customers and businesses. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Related areas on their profile: Advertising, iOS, Location Based Services, Mobile and Mobile Apps. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Avantar is based in Provo, Utah and around since 2006. You can read more at avantar.us.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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