Attributy

Attributy is providing AI-driven insights for optimized marketing performance with multi-touch attribution. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Related areas on their profile: Advertising and Artificial Intelligence (AI). They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Attributy is based in New York, New York. Their site is attributy.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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