Attractions Dining and Value Guide

Attractions is a money saving coupon book featuring hundreds of coupons from the area's best dining and retail establishments. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, Funding Platform and Marketing, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Attractions Dining and Value Guide is based in Greensboro, North Carolina and founded in 1996. Their site is attractionsbook.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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