Asterisk

Asterisk is a free and open-source framework for building communications applications. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Related areas on their profile: Advertising, Content, Ediscovery, Personalization and Semantic Web. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Asterisk is based in Washington, District of Columbia and founded in 2012. You can read more at asterisk.org.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

If you have worked with Asterisk, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.