Arts & Analytics

Arts & Analytics is a drag and drops analytics and scoring technology for marketers. In practice that means planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, Analytics and Big Data, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Arts & Analytics is based in Denver, Colorado and founded in 2012. Their site is artsandanalytics.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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