Apto

Apto is a web-based broker software for managing contacts, properties, listings, and deals. The job it does: keeping every contact, deal and follow-up in one place so nothing slips.

Who is it for? Mostly sales teams and founders who are tired of spreadsheets. Related areas on their profile: Cloud Computing, Commercial Real Estate, CRM and PropTech. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Apto is based in Denver, Colorado and founded in 2012. More on apto.com.

Our checklist for this category: pipeline stages, email sync, mobile app, and what reporting costs extra. Ask for a trial on your own data, not a canned demo.

If you have worked with Apto, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.