Aptara

Aptara transforms content for engaging and monetizing new digital audiences. The job it does: building software for you when nothing off the shelf fits.

Who is it for? Mostly companies with a specific process to automate. They also list Content Creators, Digital Media, Media and Entertainment, Mobile and Publishing, so expect those to show up in the feature set. As a very large company team themselves (5,000+ people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

Aptara is based in Falls Church, Virginia and around since 1988. More on aptaracorp.com.

Things worth asking about: portfolio relevance, who owns the code, and how they handle changes. Get the renewal terms in writing before the first invoice.

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