apstrata

Apstrata is a cloud based solution providing MNOs with the opportunity to fully participate in the smartphone ecosystem by becoming. In practice that means running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Related areas on their profile: App Marketing, Business Intelligence and Cloud Computing. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

apstrata is based in New York, New York. Their site is apstrata.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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