AppsFlyer

AppsFlyer is a data analytics company that provides deep linking and fraud protection technologies to help brands make business decisions. Put simply, it is about planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Advertising Platforms, Analytics, App Marketing and Business Intelligence. As a large product team themselves (1,001 to 5,000 people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

AppsFlyer is based in San Francisco, California. Their site is appsflyer.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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