Appia

Appia is a mobile user acquisition network that delivers mobile app downloads to an extensive audience worldwide. In practice that means planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising and Mobile, so expect those to show up in the feature set. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Appia is based in Durham, North Carolina and founded in 2008. You can read more at appia.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

If you have worked with Appia, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.