Appature

Appature offers enterprise marketing management software and web applications for the healthcare industry. The job it does: sending campaigns and automated emails to a list and measuring what gets opened.

It makes the most sense for marketers at companies of every size. Alongside the main category they mention Email Marketing, Health Care, Life Science and Marketing Automation. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Appature is based in Seattle, Washington and around since 2007. You can read more at appature.com.

Our checklist for this category: deliverability, list size pricing, and automation depth. A short pilot with your real data tells you more than any demo.

If you have worked with Appature, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.