API2Cart

API2Cart provides a unified API for integration with 40+ eCommerce platforms including Magento, Shopify, WooCommerce, Bigcommerce, etc. The job it does: running an online store from catalog to checkout.

The natural audience is retailers and brands. They also list E-Commerce, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

API2Cart is based in Austin, Texas and founded in 2012. You can read more at api2cart.com.

Our checklist for this category: transaction fees, themes, and app ecosystem. A short pilot with your real data tells you more than any demo.

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