ApexTwo

ApexTwo is a crm product. SugarCRM and Marketing Automation. The job it does: keeping every contact, deal and follow-up in one place so nothing slips.

Who is it for? Mostly sales teams and founders who are tired of spreadsheets. Alongside the main category they mention CRM and Marketing Automation. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

ApexTwo is based in Deerfield, Illinois. Their site is apextwo.com.

Things worth asking about: pipeline stages, email sync, mobile app, and what reporting costs extra. Get the renewal terms in writing before the first invoice.

If you have worked with ApexTwo, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.