Anavo Consulting Group

Anova provides win loss analysis and customer satisfaction research and intelligence to companies that participate in sophisticated Who We. That is the short version of Anavo Consulting Group. Put simply, it is about running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Related areas on their profile: Analytics, Consulting and Marketing. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Anavo Consulting Group is based in Brookline, Massachusetts and founded in 2004. More on theanovagroup.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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