Analytix Solutions

Analytix is a leading provider of end-to-end business solutions for SMBs in Accounting, IT, HR, Advisory, Audio Visual, and Healthcare. Put simply, it is about running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. They also list Accounting, Audio/Visual Equipment, E-Commerce, Health Care and Marketing, so expect those to show up in the feature set. As a large product team themselves (501 to 1,000 people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

Analytix Solutions is based in Woburn, Massachusetts and founded in 2006. Their site is analytix.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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