Altrooz

Altrooz is a company that offers global marketing solutions using realtime data. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, Data Management and Mobile, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Altrooz is based in Corte Madera, California and founded in 2012. Their site is altrooz.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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