Alphonso

Alphonso is a software company that offers TV data and measurement services for brands and agencies. In practice that means running campaigns, content and ads for clients who do not have an in-house team.

Who is it for? Mostly small and mid-sized businesses. Related areas on their profile: Ad Targeting, Advertising, Analytics, Big Data and Brand Marketing. As a mid-sized company team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Alphonso is based in Mountain View, California and around since 2012. Their site is alphonso.tv.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. Ask for a trial on your own data, not a canned demo.

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