Alium

Alium develops a commercial intelligence platform designed for sales and marketing teams. In practice that means running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Alongside the main category they mention Brand Marketing, Marketing and Sales. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Alium is based in Albany, New York. More on alium.io.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

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