Advancepay

AdvancePay offers a marketing technology platform that empowers brands with pricing data and benchmarketing for the social commerce space. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising, Big Data, Market Research and Marketing. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Advancepay is based in Pacific Palisades, California. You can read more at advancepay.io.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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